Increasingly the baby boomer generation (those born 1947 - 1964) presents a sizable and lucrative market. According to Population Trends 2006 by the Singapore Department of Statistics, 1 in 3 Singapore residents is above the age of 45.

Financially buoyant with an insatiable appetite for new mid-life challenges, the 45-65 segment is a dynamic consumer with strong spending power. They desire to maintain their appearances and fitness in tip top condition. They dedicate time to indulge themselves: travel, spas, theatres, the works. They swear by a financial roadmap to that much-coveted early retirement. They are also not impartial to the latest models of PDAs and mobile phones.

There is no time like now to tap the silver market through a diverse range of lifestyle products and services designed for the mature community. This bustle forms the backdrop of Silver Industry Conference & Exhibition (SICEX) 2008, designed to harness the opportunities in Asia's emerging silver market.