Dairy Farm Singapore launched TapForMore Rewards Programme on 1 April 2010.

• TapForMore is a loyalty programme designed to reward PAssion ez-link Card members who shop at Dairy Farm’s participating stores.
  
  
• Rewards and points can be earned by shopping at Cold Storage, Market Place, Shop N Save, Giant and Guardian Health & Beauty stores.
  
  
• TapForMore is easy to use. Simply tap your PAssion ez-link Card for more rewards.
  
  
• PAssion ez-link Card members will earn TapForMore points on every purchase.
  
  
  • No minimum spending is required
    
    
  • $1 spent = 1 point

• Points earned can be instantly redeemed to offset purchases at any of the participating banners as long as there are sufficient points based on 1,500 points for $10 or partial redemption based on 150 points for $1.
  
  
• PAssion ez-link Card members will also enjoy other benefits and privileges such as:
  
  
  • 5% off selected Corporate Brand products
    
    
  • Exclusive offers and invitations to special events/activities

About Dairy Farm Singapore

Dairy Farm is the leading retail group in Singapore with more than 8,600 employees and over 720 stores islandwide. It has strong roots in the community with a 107-year history in Singapore through home-grown Cold Storage supermarket.

The group’s retail banners are all popular household names – Cold Storage, Shop N Save and Market Place supermarkets, Giant hypermarkets, Guardian Health and Beauty and 7-Eleven.

Over the years, the Dairy Farm group has evolved with the Singapore community and has played a key role in shaping lifestyles and satisfying consumer demands. Most of its banners are home-grown businesses which grew out of a need to meet changing market needs.